WHY DO BUSINESSES NEED DIGITAL TRANSFORMATION TODAY?

As the world has gone from the industrial age to the digital age, so has doing business gone digital. It means that every business should now operate digitally, else it will close down in a relatively short term.

While digital includes the need for digital technology, only with proper leadership and innovative strategy added to digital technology we can achieve digital success.

WHAT HAPPENED?

We have entered the 2nd machine age of the digital age. We have been in the digital age for some decades, but it was the first machine age. During that time we used the computer and machine to help us operate businesses around the world. However, the machine or the computers were not intelligent, and humans were the central brain and force doing the work, using the machine capacity.

Now in the 2nd machine age, the machine becomes intelligent, meaning that the machine or computers have attained some high level of intelligence and can "think, analyze, decide, reproduce, copy, automate, work by itself." That changes everything!

It simply means that there is a new business intelligence that is on many aspects more powerful than the human brain and/or the dumb machine alone. Therefore any business (for-profit or non-profit) that does not take advantage of that new business intelligence will soon be outrun or left behind.

WARNING! DIGITAL DEATH LURKING

As someone who has been transforming organizations from Fortune 100 organizations to small businesses for more than 20 years, I can tell you that there is a big misunderstanding about digital business transformation and a confusing buzz around "digital transformation."

Please don't fall for the buzz because it is as deadly as doing nothing. Investing and embracing buzzy digital knowledge and products can lead to "digital death" even faster than not transforming your business. It happened to both large and small businesses in the past years, and I know very well, for I got to help rescue many.

With the COVID-19, the speed of transformation is so fast that you don't have time to wait and see or learn without doing anything. It would be best to have practical guidelines that you can easily understand without the buzz and implement rapidly.

YOUR COMPETITIVE ADVANTAGE

Let's face it; technology has become affordable and available for businesses of all sizes, so digital technology is not a competitive advantage anymore. 

The one thing that will make a difference for your business is your Digital Executive strategy. That is your business' full digital executive strategy and not just marketing strategy or sales strategy.

It is necessary to shift your whole business to the digital age to succeed and not a part of it.



THE PROVEN SOLUTION


Digital Transformation Executive Strategy Course delivers the precise guidelines to follow to transform any business for the digital age, regardless of its size. The solutions apply to every sector, for it addresses the different choices and possibilities. 

This coaching program's innovative digital strategies have in a short to medium timeframes

  • helped Fortune organizations achieve billions more

  • facilitate small businesses to create their first million

  • helped many others to grow to 8, 9, 10 figures revenues. 

You'll find insights and instructions to apply to every aspect, every area of your business. It includes business models, resources strategy, marketing, sales, production, positioning, innovation, revenue models, and more. They apply to any business size; you need to choose your business situation and apply the strategies to your context and goals to thrive in the digital age.


COURSE CONTENTS

  • 1

    Welcome to the course!

  • 2

    Chapter 1: UNDERSTANDING THE FULL TRANSFORMATION SCOPE YOUR BUSINESS NEEDS NOW.

    • Download your workbook for creating your business digital transformation strategy as you learn.
    • Understanding The Full Transformation Scope Your Business Needs Now - Part 1
    • Understanding The Full Transformation Scope Your Business Needs Now - Part 2
    • Test your learning
    • Your 1st Assignment
  • 3

    Chapter #2: REINVENTING YOUR BUSINESS AND BUSINESS MODEL

    • INTRODUCTION TO CHAPTER 2
    • Chapter 2.1 REINVENTING YOUR BUSINESS MODEL B2X
    • Chapter 2.2 REVENUE MODELS - THE STRASS METHOD
    • chapter 2. 3. REINVENTING YOUR BUSINESS IN 5 STEPS
  • 4

    Chapter #3: ALIGNING YOUR BUSINESS AND THE GLOBAL MARKET ECOSYSTEM

    • Chapter 3.1 UNDERSTANDING YOUR GLOBAL MARKET
    • Chapter 3.2. YOUR BUSINESS VALUE PROPOSITION IN YOUR (GLOBAL) MARKET
  • 5

    Chapter 4: EMBRACING THE NEW BUSINESS INTELLIGENCE

    • INTRODUCTION TO CHAPTER 4, THE NEW BUSINESS INTELLIGENCE
    • Chapter 4.1. EFFECTIVE DECISION-MAKING TODAY
    • Chapter 4.2. OPTIMIZING EFFECTIVENESS IN BUSINESS UNITS WITH THE NEW BUSINESS INTELLIGENCE
    • Chapter 4.3. OPTIMIZING JOBS: HUMAN VS MACHINE INTELLIGENCE
  • 6

    Chapter 5: DECENTRALIZING

    • INTRO TO CHAPTER 5 DECENTRALIZING
    • Chapter 5.1. WHY DECENTRALIZE
    • Chapter 5.2. WHAT CAN BE DECENTRALIZED IN AN ORGANIZATION
    • Chapter 5.3. DECENTRALIZATION STRATEGIES & TECHNOLOGIES
    • Chapter 5.4. OPTIMIZING DECENTRALIZATION 6 ASPECTS TO HAVE UNDER CONTROL
  • 7

    CHAPTER 6: INNOVATING IN YOUR BUSINESS

    • CHAPTER 6.1: GENERAL INNOVATION STRATEGY
    • Chapter 6.2. OPPORTUNITIES FOR INNOVATION
  • 8

    CHAPTER 7: CREATING YOUR DATA STRATEGY

    • INTRODUCTION TO CHAPTER 7
    • CHAPTER 7.1. DATA STRATEGY ESSENTIALS
    • Chapter 7.2. DATA ANALYTICS & USAGE
    • Chapter 7.3. DATA LEGALITY & ETHICS
  • 9

    CHAPTER 8: CHOOSING YOUR QUALITY & VALUE DELIVERY

    • Introduction to Chapter 8, Quality and Value Delivery
    • CHAPTER 8.1. WHAT QUALITY & POSITIONING 
    • Chapter 8.2. CHOOSING YOUR QUALITY & VALUE DELIVERY
  • 10

    CHAPTER 9: OPTIMIZING AND CREATING REVENUES

    • Introduction to Chapter 9
    • Chapter 9.1. VALUE REINVENTION & NEW REVENUE STREAM 1
    • CHAPTER 9.2. VALUE REINVENTION & NEW REVENUE STREAM MODEL 2
    • CHAPTER 9.3. VALUE REINVENTION & NEW REVENUE STREAMS MODEL 3
    • CHAPTER 9.4. REVENUE STREAM MODEL 4
  • 11

    CHAPTER 10: IMPROVING CUSTOMER & EMPLOYEE EXPERIENCE

    • CHAPTER 10.1 IMPROVING YOUR CUSTOMER & EMPLOYEE EXPERIENCE.
    • Chapter 10.2. 10 COMMANDEMENTS FOR WORLD-CLASS CUSTOMER EXPERIENCE IN THE 2nd MACHINE AGE
  • 12

    CHAPTER 11: TRANSITIONING AND HARMONIZING THE TRANSFORMATION

    • CHAPTER 11.1. MINDING THE GAP BETWEEN STRATEGY & IMPLEMENTATION

YOUR INSTRUCTOR : M. NADIA VINCENT, MBA

MIT SLOAN Certified Executive Advisor in Digital Transformation, AI & Innovation
Ranked Top 10 Global Thought Leader on Digital Transformation, Innovation, Digital Disruption & Leadership, Author & Professional Speaker

Marie Nadia Vincent, MBA, is an Executive Advisor specialized in digital transformation leadership, artificial intelligence adoption, and strategic business innovation. She is ranked in the Top 10 Global Thought Leaders in Digital Transformation, AI, Innovation, Business Continuity and, Leadership, by Thinkers 360.

​ A Senior Business and IT Management Consultant, Board Member, Author, and Speaker, Mrs. Vincent has over two decades of international experience leading and implementing digital transformation for Fortune and large organizations; and also coaching smaller business executives internationally and principally in Europe and North America. She has led and implemented many businesses and IT transformation initiatives in various industries internationally. She is an awarded PMI global trainer.

​ Some Fortune Companies that Nadia has helped transform include Atos Worldline Belgium, Euroclear Belgium & UK, SWIFT, BNP Paribas, ING Bank, Rabbo Bank, ABN-AMRO, Carrefour Group, Electrabel -Engie - GDF, Ikea, Arcelor Mittal and Total. She authored “Leveraging Digital Transformation,” a reference book in digital transformation leadership.

​ Nadia holds two executive certificates from MIT SLOAN in Management & Leadership, and Strategy & Innovation, as well an MBA in Global Technology Management, a Business Management Bachelor and an Associate of Applied Science in Informatics. She speaks English, French, and Spanish, and consults worldwide.

TESTIMONIALS

Brian Porter

The most thorough digital strategy course I've seen.

This course is practical and covers business strategy, innovation strategy, technology strategy, and more. It is definitely at a top executive level where nothing in the business is left to chance in the business. Well recommended!

Brian Porter

Glenn Mendys

Practical solutions from a top practitioner

If you are looking for practical solutions that you can implement as you learn, this course is for you. Forget about buzzwords and long literature. Nadia simplifies things in a professional manner. Great course and coaching.

Glenn Mendys

Mohammed Taki

Excellent Course

Thank you Nadia for a course that is clear and easy to understand and implement for the non-technical person I am.

Mohammed Taki

Elizabeth De Courcheval

Very Good Course

I have learned a lot and I now have a detailed roadmap and strategy to implement digital transformation and innovation in our business, thanks to Nadia's straightforward and practical approach.

Elizabeth De Courcheval

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